God Bless The Broken Road at NASCAR ūüŹĀ Daytona 500

Jordin Sparks NASCAR Daytona 500 National Anthem Jordin Sparks getting ready to sign the National Anthem. Photo by AF

O’ Say Did You See Jordin Sparks sing The National Anthem at Daytona 500?

DAV Ambassador and a star in God Bless the Broken Road sang the National Anthem for the 59th annual Daytona 500 with the Thunderbirds doing a flyover at the end. The day before the race, Sparks had the opportunity to fly with the Thunderbirds‚ÄĒachieving 9Gs! After giving her performance, Jordin took a lap around the track as part of the pre-race ceremony.

NFL Hall of Fame inductee, LaDainian Tomlinson, and another star in God Bless the Broken Road was also an honorary starter at the race. This is the first time Tomlinson has ever been to a Nascar race and the event didn’t disappoint. He waved the big green flag, as the racecars revved their engines.

#TeamSpectacle has been handling PR for the film for nearly a year and it continues to be exciting. We’re looking forward to its release.

Introducing Lowing Studios

Lowing Light and Grip StaffLowing Light & Grip Staff. Photo by Dan Irving

Our client‚ÄĒLowing Light & Grip‚ÄĒrecently purchased Deano’s Studios‚ÄĒa sound stage facility where commercials, feature-length films, and corporate television stations are produced. #TeamSpectacle handled the PR for the announcement for what is now the new Lowing Studios.

Lowing Light & Grip has always offered all the grip and electric equipment for film and commercial production and when Deano’s Studio became available they thought it would make a great addition to their product offerings. Located on the North end of Grand Rapids, the studio’s largest soundstage can accommodate a full-size semi truck with a bit of wiggle room left over.

We’re excited that Dave and Matt Lowing will be stewarding this facility and what it will mean for not only commercial production but for artists and independent filmmakers in the Midwest.

Read about Lowing Studios in The Grand Rapids Business Journal, in Mlive, or ReelChicago.

Our local, non-film client lands mention in major online outlet, BUSTLE

Our Client, Schafer Chiropractic, was recently featured in an article on Bustle about bad habits that can affect your neck and back.

Bustle is a national, online outlet that averages nearly 1.2 million unique visitors per month, according to Cision.

So you can see how this kind of awareness is important for Dr. Schafer and his local, East Grand Rapids practice.

Schafer Chiropractic specializes in chiropractic adjustments, massage & manual therapy, therapeutic exercise, exercise correction and Running Gait Analysis.

#TeamSpectacle spends too much time looking down at our phones and typing on our computers so we’re all about Chiropractic medicine. Take care of your spine, it’s the only one you have! Make an appointment with Dr. Schafer and tell him we sent you.

Jordin Sparks talks God Bless The Broken Road on NBC’s TODAY

Screen Capture of Today.com

Did you catch Jordin Sparks on the Today Show this morning? She talks about her work as an ambassador with DAV, Disabled American Veterans and God Bless The Broken Road’s partnership with the organization. Watch the clip now.

Client Update: God Bless The Broken Road

Our director, Harold Cronk, hard at work! The director, Harold Cronk, hard at work!

Back in June, Spectacle welcomed faith-based film ‚ÄúGod Bless the Broken Road‚ÄĚ as a new client. Initially, we were brought on to do Unit Publicity while they filmed in Manistee including at Berlin Raceway and the iconic Rosie‚Äôs Diner.

We are happy to announce that we have been asked to stay on the film project through the movie’s theatrical release, which is slotted for early 2017.

We are looking forward to continuing our relationship with the whole GBTBR crew and to working with the film’s distribution team.

New Nonprofit Client: Meet WomenOnCall

WomenOnCall Logo


A round of applause for Spectacle Creative Media’s newest client, WomenOnCall! Women on Call is a Chicago-based, online network created to help match nonprofit organizations with female volunteers from all over the country to accomplish specific goals in 10 volunteer hours or less.

This efficient and effective networking system is able to connect professional women looking to utilize their passions, skills, and expertise with deserving organizations needing to optimize their exposure and better reach their audiences and local communities. 

We are pleased to welcome them to the Spectacle family and look forward to providing them with integrated public relations strategies and tactics that aim to increase awareness of and engagement with this amazing organization. 

New Film Tech Client: Meet CineScout


Spectacle Creative Media is excited to work with the new kid in the filmmaking tech category, CineScout. With a mobile application and website, CineScout was created to connect creatives with their dream shoot locations. The app allows location owners to post their locale for free with an unlimited number of videos and photographs to show off what their venue has to offer. From there, creatives can connect to location owners through the app to reserve and pay for the location. Cool, right?

New Film Client: God Bless the Broken Road

Spectacle Creative client, God Bless the Broken Road, on MSN.com.
Video courtesy of wochit Entertainment.


Spectacle Creative Media is excited to officially announce our¬†newest film client!¬†From 10 West Studios‚ÄĒfounded¬†by God’s Not Dead director Harold Cronk‚ÄĒcomes the latest faith-based film God Bless the Broken Road.¬†The film’s¬†story follows the journey of¬†still-grieving widow Amber Hill who finds herself angry at God after the¬†loss¬†of her husband who was killed during combat in Afghanistan.Our team is handling the film’s unit publicity¬†and our first round of media outreach resulted in a number of big wins. After the deal and¬†initial cast announcements, we were pleased to see the story picked up by many¬†online and regional outlets as¬†well as 3 top-tier media placements: Rolling Stone, MSN.com, and Deadline.The video linked above and an overview write-up was posted on MSN.com detailing the film’s deal announcement. Read More‚Ķ

Congrats to Grand Rapids’ Joshua Burge on #TheRevenant premiere

We at Spectacle Creative Media would like to give a huge shout-out and congratulations to Joshua Burge as #TheRevenant Premieres (and as Oscar¬ģ season grows). We had the pleasure of working with Joshua during the 2014 SXSW premiere of Buzzard (now on DVD). To¬†have played a part in helping a talented, Grand Rapids actor¬†go from starring in a low-budget, critically acclaimed indie film to being a part of an Oscar¬ģ¬† nominated film is why Spectacle Creative Media exists, what we live for, and why we do what we do. Congrats again, Josh; this is so deserved! Check out more photos of Joshua on the red carpet here.

Announcing our First International Client:
Zombie Ninjas vs Black Ops

Grand Rapids Michigan

We’ve begun working with our first international client, the husband-wife team¬†Rody¬†and Kylie Claude, and we’re stoked!¬†Just in time for Halloween, their new, ultra low budget, martial arts‚Äďaction‚Äďhorror film, Zombie Ninjas vs Black Ops,¬†is releasing on VOD platforms October 15th. Rody and Kylie have been gearing up for the release by¬†teasing fans with a sweet web comic series. Being fans of action¬†and martial arts comics ourselves,¬†we were wowed by the film’s production values.

Shot entirely in Perth¬†Australia, the film brings together an all Aussie cast including Adam T¬†Perkins, who returned to Oz after a decade of theatre in New York City, popular UFC Heavy Weight Fighter, Soa ‚ÄėThe Hulk‚Äô Palelei, and the very talented Kira Lee Caine, along with¬†newcomer actor Jason Britza.

Zombie Ninjas vs Black Ops¬†takes place in the clandestine research tower of a ruthless¬†Japanese security and arms company, Saisei Security. Scientist MALI (Kira Lee Caine)¬†awakens employed mercenaries killed in combat, their death gives¬†rise to a new, vicious¬†breed of zombie.¬†Trapped amongst unsuspecting civilians, including former tactical operative DILLON (Adam T¬†Perkins), the zombie ninjas commanded by a ferocious leader (Soa ‚ÄėThe Hulk‚Äô Palelei) are¬†unleashed in the inner city high-rise, resulting in a action-packed mayhem¬†and a fight¬†for survival.

Fun Fact:¬†Tamaryn is actually¬†terrified of zombies and never thought she’d be helping to launch a¬†film full of them! However, she does love ninjas,¬†action movies, and comics.¬†Lucky for her, this film has all of that in abundance.

Shining a spotlight on West Michigan Filmmaking.
Buzzard accepted into 2014 Locarno Film Festival

BUZZARD Official Poster

Spectacle Creative Media team would like to congratulate Joel Potrykus and everyone at Sob Noisse on their very prestigious acceptance into this year’s Locarno Film Festival where Buzzard will have it’s International Premiere.

This is the second time Potrykus has been accepted into Locarno; in 2012 Joel won best emerging director. We’re proud of the part we played early on in hyping Buzzard at this year’s SXSW. As this film continues to succeed, we’re grateful to the many talents of Joel and the Sob Noisse crew as they continue to shining a bright light on West Michigan Filmmaking.

June 25 2014 4:19 pm

posted in Client News, Clients by Tamaryn Tobian

Sob Noisse inks distribution deal with Oscilloscope Laboratories

Congratulations are in order for our clients writer/director Joel Potrykus and the crew at Sob Noisse. Today, Oscilloscope Laboratories announced it acquired North American rights to distribute BUZZARD. This announcement comes ahead of SXSW, where the film will have its world premiere. Read more about it at Deadline Hollywood.

Photo by Adam J. Minnick

Photo by Adam J. Minnick

Sob Noisse’s Buzzard Accepted to SXSW Film Festival 2014

BUZZARD Official Poster

BUZZARD Official Poster

We’re excited to announce that our client, West Michigan¬†writer and director¬†Joel¬†Potrykus, second feature film,¬†¬†BUZZARD,¬†will have its world premiere at the¬†SXSW Film Festival¬†this March in Austin Texas.

The film will be shown as part of the Visions category. The Festival describes filmmakers in this category as, “audacious, risk-taking artists in the new cinema landscape. They demonstrate raw innovation & creativity in documentary & narrative filmmaking.”

BUZZARD was shot on location across Michigan including: Grand Rapids, Detroit, and Allegan. The film also features local cast and crew from West Michigan.

It tells the story of temp worker, Marty, and his schemes to cash third party checks. A Robin Hood, who steals from the rich to give to himself, Marty’s plots and temper eventually catch up with him with disastrous results.

BUZZARD is a follow-up to Potrykus’ first feature film, APE which recently inked a distribution deal with distributor Factory25. APE will release on all major digital platforms beginning February 25.

Congratulations to Joel and everyone at Sob Noisse!

On the set of BUZZARD. Photo by Jon Clay

On the set of BUZZARD. Photo by Jon Clay

January 30 2014 3:35 pm

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posted in Client News by admin

Joseph Scott Anthony Talks Michigan Film Resurgence

Joseph Scott Anthony on Take Five & Company

Joseph Scott Anthony on Take Five & Company

Our client, Joseph Scott Anthony, recently sat down with Take Five & Company’s Stephanie Webb to talk about why 2014 may be the Michigan Film Industry’s biggest year yet.

In addition to securing the interview opportunity, we also worked with Joe to make sure he was well prepared for anything she might ask him. The goal was to begin to reframe the debate around the Michigan Film Industry. We believe the best way to do that is to promote all the great things, large and small, happening right now. Watch the full interview at the link below.


January 27 2014 4:00 pm

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babyQ Featured as Pregnancy & Newborn App of the Month


The cover of the January, 2013 Pregnancy and Newborn Magazine

The cover of the January, 2013 Pregnancy and Newborn Magazine

The Spectacle Creative team is happy to share that our client¬†babyQ¬†is featured in the January, 2013 Pregnancy & Newborn Magazine as their mobile app of the month. You can find P&N on the shelves at Barnes & Noble and Babies‚ÄĚR‚ÄĚUs as well as at select grocers and drugstores.

We are so excited to see this great website and mobile app for expectant mothers receiving much deserved national attention. The Spectacle Creative team will be continuing to work with Infusion Marketing on this great project, getting the word out on this amazing tool for mothers.

January 16 2013 10:12 am

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posted in Client News, Spectacle Creative Media by admin

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