What Jade Thinks About Internships Now

jade and rachael working the GR Film Kickoff

This is for all of my fellow peers who are interested or who need an internship. My advice is yes, get one, especially in the public relations industry, you’ll definitely need the experience.

So here’s a little background info as to how I worked my ass off to get my first internship. It all started with an extensive search on Grand Valley State University’s job/internship site, where I came upon Spectacle’s ad. I was extremely nervous to apply for internships because I felt that I wasn’t ready and that I didn’t have enough experience under my belt. I had only been in one PR class that encouraged my passion for PR and really challenged me. This was my first interview for an internship and I didn’t know what to expect, but I went into it determined to get the internship. I’ve now been at spectacle for 9 months and it’s been a great experience.

To this day Spectacle Creative Media has challenged me more than any class that I have taken. Education is important to provide a base for learning an industry, but actually working in the field and getting the real experience forces you to grow. I’ve learned the base rules for PR in classes, but actually working with real clients has allowed me to discover my strengths and skills that I can improve. The PR industry is a very hands-on, multi-faceted industry, and to be a pro it’s important to learn and —keep learning— different skills. At Spectacle, most of our clients are niche, entertainment clients and I had to learn to crawl before I could walk. This means I had to learn the ins-and-outs of the film industry too, I had to learn many aspects of the business of filmmaking, its lingo, and I had to learn the etiquette.

Whereas I used to crawl, today I am running. I’ve had the opportunity to learn film, media relations, pitching media, copywriting, coding, and event planning. I couldn’t have asked for a better internship, I get to work with a small team and work with clients that appreciate the work that I’m doing for them. A couple of my favorite projects include writing a blog post about a past client—Wicked Cool Nuts! I had the opportunity to pitch our client to many food blogs and food inspired outlets and landed an amazing placement that you should read.

I’ve recently gotten our talent and producing client Joseph Scott Anthony featured in DecayMag for his leading role in an upcoming horror-vampire film! Working with these clients has been scary and exciting but overall a great experience.

I’m learning how to handle multiple clients on my own and how to handle any curveball that may be thrown my way. I had the exciting opportunity of helping plan the launch event for the Grand Rapids Film Society. I had never planned an event on that scale before and got to learn what it really takes. I found out that it’s like planning a wedding and that a lot of time, planning and people are needed to make an event a success. I learned more about selecting the food and beverages, the entertainment, the invitations, and all of the logistics that are required for a large-scale event. The experience was high-paced and required me to to be on my toes and think quickly, I learned to calmly manage the things that I can and ask for help when needed.

I encourage everyone that might be too scared to take on this next chapter in their education and career to just apply and work your hardest. Many industries expect us to have experience, and this is the best opportunity to work in your field and prepare for a future career. I owe my future success to Spectacle Creative Media for preparing me for a bright career!

teamSpectacle Takes on #SXSW

These past couple weeks our very own Tamaryn was down in Austin, TX at SXSW—the of the biggest interactive, film, and music festivals in the world. While at the festival, #teamSpectacle was representing the West Michigan independent film community, several of our clients including Stage 32, WomenOnCall, and films in development. 

While there, Tamaryn attended many panels and film screenings. She also did a lot of networking in the Dauntless Studios sponsored film lounge and had the pleasure of waiting in many lines throughout her trip 😂. 

March 22 2017 1:30 pm

posted in Spectacle Creative Media, Spectacle News, Tamaryn Tobian by admin

God Bless The Broken Road at NASCAR 🏁 Daytona 500

Jordin Sparks NASCAR Daytona 500 National Anthem Jordin Sparks getting ready to sign the National Anthem. Photo by AF

O’ Say Did You See Jordin Sparks sing The National Anthem at Daytona 500?

DAV Ambassador and a star in God Bless the Broken Road sang the National Anthem for the 59th annual Daytona 500 with the Thunderbirds doing a flyover at the end. The day before the race, Sparks had the opportunity to fly with the Thunderbirds—achieving 9Gs! After giving her performance, Jordin took a lap around the track as part of the pre-race ceremony.

NFL Hall of Fame inductee, LaDainian Tomlinson, and another star in God Bless the Broken Road was also an honorary starter at the race. This is the first time Tomlinson has ever been to a Nascar race and the event didn’t disappoint. He waved the big green flag, as the racecars revved their engines.

#TeamSpectacle has been handling PR for the film for nearly a year and it continues to be exciting. We’re looking forward to its release.

Introducing Lowing Studios

Lowing Light and Grip StaffLowing Light & Grip Staff. Photo by Dan Irving

Our client—Lowing Light & Grip—recently purchased Deano’s Studios—a sound stage facility where commercials, feature-length films, and corporate television stations are produced. #TeamSpectacle handled the PR for the announcement for what is now the new Lowing Studios.

Lowing Light & Grip has always offered all the grip and electric equipment for film and commercial production and when Deano’s Studio became available they thought it would make a great addition to their product offerings. Located on the North end of Grand Rapids, the studio’s largest soundstage can accommodate a full-size semi truck with a bit of wiggle room left over.

We’re excited that Dave and Matt Lowing will be stewarding this facility and what it will mean for not only commercial production but for artists and independent filmmakers in the Midwest.

Read about Lowing Studios in The Grand Rapids Business Journal, in Mlive, or ReelChicago.

Planning to be in Chicago on February 8th 2017? Attend this Event



Attend WomenOnCall's 11th Annual Meet & Match Event

How can one person make a difference? This year's event will answer that question through a thought-provoking performance by Chicago's own Story Catchers Theatre, which tells the stories of children in underprivileged communities in their own voice, followed by a lively panel discussion.You will hear inspirational stories of how one person's actions made a difference. Then you will have opportunities to make a difference yourself.
Panelists include:
Evelyn Diaz, President OF Heartland Alliance
Liz Dozier, Managing Director of Chicago Beyond
Margot Pritzker, WomenOnCall Founder/President and panel moderator

Then, get ready to release your inner(and very fierce) butterfly by speed-networking with local nonprofits to find short-term, high-impact volunteer projects.

Haven’t attended a WomenOnCall Meet & Match event? Learn more about them here.

Chase Tower
EVENT: 6:00-8:00 PM

Admission: $25 per person
Admission is FREE for all WomenOnCall Volunteer members who have joined prior to January 1, 2017.

February 1 2017 7:00 am

posted in Client News, Clients by Tamaryn Tobian

New Year, Big Announcements

Spectacle Creative Media Welcomes Stage 32 to Growing Client List

Stage 32 Logo
Hopefully, you’re signed up to our newsletter (and if you’re not, get on that will you). But if you’re not you can read December's newsletter here. In it, we talked about how in November we attended the American Film Market in Los Angeles. While we were there, we took the opportunity to further foster our relationship with the amazing team at Stage 32—where some of our previous clients like SetHero and CineScout have been featured. And as you no doubt remember, even our own Tamaryn is now contributing to their blog.

That is why we're thrilled to announce that with this new year, we're welcoming Stage 32 as our newest client! We're excited to advance the mission of Stage 32 because, like us, they're passionate about independent film and helping indie filmmakers get their films made. Read More…

Our local, non-film client lands mention in major online outlet, BUSTLE

Our Client, Schafer Chiropractic, was recently featured in an article on Bustle about bad habits that can affect your neck and back. 

Bustle is a national, online outlet that averages nearly 1.2 million unique visitors per month, according to Cision.

So you can see how this kind of awareness is important for Dr. Schafer and his local, East Grand Rapids practice.

Schafer Chiropractic specializes in chiropractic adjustments, massage & manual therapy, therapeutic exercise, exercise correction and Running Gait Analysis.

#TeamSpectacle spends too much time looking down at our phones and typing on our computers so we're all about Chiropractic medicine. Take care of your spine, it's the only one you have! Make an appointment with Dr. Schafer and tell him we sent you.

December 20 2016 1:00 pm

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posted in Client News, Clients by Tamaryn Tobian

Jordin Sparks talks God Bless The Broken Road on NBC’s TODAY

Screen Capture of Today.com

Did you catch Jordin Sparks on the Today Show this morning? She talks about her work as an ambassador with DAV, Disabled American Veterans and God Bless The Broken Road’s partnership with the organization. Watch the clip now.

Spectacle WorkSTYLE: What’s in Emily’s Mobile Office

As the newest member of #teamspectacle, I often find myself looking to both Tamaryn and Jade for advice and inspiration on everything from best font style on a press release to the most practical shoe options for an event (Helvetica and wedges, respectively). My ever-evolving mobile office proves no different. Influenced by both co-workers, my backpack boasts elements found in each of their bags, delivered with a flare that is truly reminiscent of my own style and functional preferences. Read More…

Tamaryn Tobian now contributing to Stage 32

Stage 32 Logo

Our very own Tamaryn is now a contributing writer for Stage 32!

Stage 32 is a networking platform dedicated to providing a productive and educational environment for film, TV, and theater creatives—or as we around here say—Facebook that’s exclusively for entertainment professionals. Because of her background in film PR, marketing, and branding, Tamaryn is able to provide Stage 32 and its members with helpful information into the benefits of working with a PR team through all stages of filmmaking. Read More…

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