Successful Public Relations and Brand Services

Spectacle Creative Media is a boutique public relations and brand strategy firm. We specialize in helping entertainment, publishing, technology and small business clients find their audience through earned media, advertising, and marketing strategies and tactics.

Our clients have included award-winning filmmakers, bestselling authors, award-winning musicians, up-and-coming tech companies, and non-profits such as film festivals and media arts organizations. How we can help you?

Recent Blog Posts

2015 Grand Rapids Feminist Film Festival

Feminist Film Festival

Make sure to attend the Grand Rapids Feminist Film Festival, a free event. As a women owned business, this event is dear to our hearts. The festival is presented by The Bandit Zine, a submission-based, social justice-focused zine that was founded in Michigan in 2009.

Our own Tamaryn will be speaking on a panel: SHOOTING THROUGH A FEMINIST LENS: How to Make Films That Matter

Announcing our First International Client:
Zombie Ninjas vs Black Ops
Grand Rapids Michigan

We’ve begun working with our first international client, the husband-wife team Rody and Kylie Claude, and we’re stoked! Just in time for Halloween, their new, ultra low budget, martial arts–action–horror film, Zombie Ninjas vs Black Opsis releasing on VOD platforms October 15th. Rody and Kylie have been gearing up for the release by teasing fans with a sweet web comic series. Being fans of action and martial arts comics ourselves, we were wowed by the film’s production values.

Guest Post: Rental Houses are a critical Small Business piece to the filmmaking puzzle
Dave Lowing Light and GripDave Lowing testing lighting equipment.
Photo courtesy of Lowing Light & Grip

For National Small Business week (all May long) our friend, Stephen M. Paulsen, at Lowing Light & Grip, put together this fantastic explanation of how independent, small businesses are the backbone to the filmmaking industry. Filmmaking, at its core, is a collaboration of small businesses working together to create a creative product.  

You may have already read Why every Indie Film is a Small Business, and the beautiful thing about producing filmed entertainment is the depth of connections that are made to other Small Businesses. The making of any filmed project requires many cooperating small and virtual businesses that supply resources and specific skills that are not available in a Film Producer’s employee pool. The making of any feature length film requires dozens, or hundreds, of such cooperating businesses. For a Film Producer, an Equipment Rental House is one of the most important and essential cooperative businesses for his or her project.

If the shoe fits: Why we say yes to projects.

Alejandro Escamilla (On Unsplash)

We can’t think of anything more fun than grabbing a cup of coffee or hot chocolate and discussing creative ideas. Well, except for maybe talking to the media about exciting creative projects. So we will always find time to meet and talk with up-and-coming filmmakers who are looking for ways to increase visibility around their project. And not just filmmakers! We work with non-film clients too. And maybe you’re wondering, “How do you choose which projects to work on?” That’s a good question. Small businesses run lean and have to make a lot of tough business decisions. The biggest decisions we make here at Spectacle Creative Media are whether or not to take on a project or client.