Spectacle Creative Media is a boutique public relations and brand strategy firm located in Grand Rapids, Michigan. We specialize in helping film and entertainment, authors and publishers, technology and small business clients connect with their audience. We do this through earned media, advertising tactics, and marketing strategies.

Our clients have included award-winning filmmakers, bestselling authors, award-winning musicians, startups, and non-profits such as film festivals and media arts organizations. How we can help you?

Recent Blog Posts

Why You Don’t Need to Hire A Hollywood Publicist


If you’re making a film that’s budget conscious—and what film isn’t—you don’t need to be looking to the East Coast or West Coast to hire publicity help. You should be turning your gaze to the Midwest, home to a number of talented people working in the entertainment industry. (Yes, you read that right. There’s an industry here.) And trust us, there’s a lot of perks to working with people on the Freshwater Coast. We put together a quick list of reasons why you should look to us for publicity help versus a metropolis firm. …Read More >>

Spectacle Stories: Why You Should Hire a Publicist in Pre-Production

Pre-Production Meeting Publicity
Bringing in a publicist in pre-production is crucial to the success of your film.

Think of your publicist as your film’s defender. They are responsible for keeping the information of your film—its story, cast, crew, and potential drama—under wraps until you’re ready to pull the trigger. That being said, it floors us that some films are still leaving a publicist out of the picture. Let’s just get this out there: You should be bringing in a publicist in pre-production. Now let’s dive into why. …Read More >>

New Film Tech Client: Meet CineScout


Spectacle Creative Media is excited to work with the new kid in the filmmaking tech category, CineScout. With a mobile application and website, CineScout was created to connect creatives with their dream shoot locations. The app allows location owners to post their locale for free with an unlimited number of videos and photographs to show off what their venue has to offer. From there, creatives can connect to location owners through the app to reserve and pay for the location. Cool, right?

Announcing God Bless the Broken Road

Spectacle Creative client,God Bless the Broken Road, on MSN.com. Video courtesy of wochit Entertainment.


Spectacle Creative Media is excited to officially announce our newest film client! From 10 West Studiosfounded by God’s Not Dead director Harold Cronkcomes the latest faith-based film God Bless the Broken Road. The film’s story follows the journey of still-grieving widow Amber Hill who finds herself angry at God after the loss of her husband who was killed during combat in Afghanistan.Our team is handling the film’s unit publicity and our first round of media outreach resulted in a number of big wins. After the deal and initial cast announcements, we were pleased to see the story picked up by many online and regional outlets as well as 3 top-tier media placements: Rolling Stone, MSN.com, and Deadline.

The video linked above and an overview write-up was posted on MSN.com detailing the film’s deal announcement.
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