About

Spectacle Creative Media is a boutique public relations and brand strategy firm located in Grand Rapids, Michigan. We specialize in helping film and entertainment, authors and publishers, technology and small business clients connect with their audience. We do this through earned media, advertising tactics, and marketing strategies.

Our clients have included award-winning filmmakers, bestselling authors, award-winning musicians, startups, and non-profits such as film festivals and media arts organizations. How we can help you?

Recent Blog Posts

Announcing our newest client, VIBBIDI


We’re excited to announce that the film tech startup, VIBBIDI, is joining our client roster. We met their team at SXSW Film 2016 and immediately gravitated to their vision. A blend of curation and social expression, VIBBIDI is a social video platform that seeks to celebrate works of art.

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Congrats to Grand Rapids’ Joshua Burge on #TheRevenant premiere

We at Spectacle Creative Media would like to give a huge shout-out and congratulations to Joshua Burge as #TheRevenant Premieres (and as Oscar® season grows). We had the pleasure of working with Joshua during the 2014 SXSW premiere of Buzzard (now on DVD). To have played a part in helping a talented, Grand Rapids actor go from starring in a low-budget, critically acclaimed indie film to being a part of an Oscar®  nominated film is why Spectacle Creative Media exists, what we live for, and why we do what we do. Congrats again, Josh; this is so deserved!

Check out more photos of Joshua on the red carpet here.

Playing by the rules: Is your PR or social marketing person putting you at risk?

unsplash photo, track race, by Matt lee

Did you know it is against Facebook’s contest rules to ask your audience to share a post/photo in exchange for a contest entry? It is.

That’s why it’s so troubling to us when we see indie filmmakers and brands who make this and other mistakes when running their social media giveaways and contests, perhaps around a crowdfunding campaign, a film festival, or a product launch. However, it’s really important that rules set forth by the respective platforms are followed when running social campaigns. Not doing so can put your film or brand at risk of having your posts and pages temporarily or permanently removed from the platforms.

Thoughts on Films: JEM was not so truly outrageous.
JEM and the Holograms © Universal
JEM and the Holograms © Universal

I debated whether or not to put this on my personal blog or here and ultimately decided that this was the right spot. I normally don’t offer up my views/reviews of films for public consumption. Primarily because as a publicist who works with indie filmmakers I know how difficult a process it is to get a film made. I know how hard it is to get people to watch films. And I know how critical (and mean) an audience can be. So publicly participating in that conversation has never felt right to me. Until now.