Spectacle Creative Media is a boutique public relations and brand strategy firm located in Grand Rapids, Michigan. We specialize in helping film and entertainment, authors and publishers, technology and small business clients connect with their audience. We do this through earned media, advertising tactics, and marketing strategies.

Our clients have included award-winning filmmakers, bestselling authors, award-winning musicians, startups, and non-profits such as film festivals and media arts organizations. How we can help you?

Recent Blog Posts

Playing by the rules: Is your PR or social marketing person putting you at risk?

unsplash photo, track race, by Matt lee

Did you know it is against Facebook’s contest rules to ask your audience to share a post/photo in exchange for a contest entry? It is.

That’s why it’s so troubling to us when we see indie filmmakers and brands who make this and other mistakes when running their social media giveaways and contests, perhaps around a crowdfunding campaign, a film festival, or a product launch. However, it’s really important that rules set forth by the respective platforms are followed when running social campaigns. Not doing so can put your film or brand at risk of having your posts and pages temporarily or permanently removed from the platforms.

Thoughts on Films: JEM was not so truly outrageous.
JEM and the Holograms © Universal
JEM and the Holograms © Universal

I debated whether or not to put this on my personal blog or here and ultimately decided that this was the right spot. I normally don’t offer up my views/reviews of films for public consumption. Primarily because as a publicist who works with indie filmmakers I know how difficult a process it is to get a film made. I know how hard it is to get people to watch films. And I know how critical (and mean) an audience can be. So publicly participating in that conversation has never felt right to me. Until now.

Is your indie film ready for Sundance?

Sundance Signage

The submissions deadline for 2016 Sundance Film Festival has passed and other top tier film festival submissions deadlines are fast approaching. If you’re now playing the Sundance waiting game or are getting ready to submit to SXSW, now is as good a time as any to start planning your publicity. I know what you’re thinking, Hey we haven’t even been accepted yet. How can we start to plan publicity for something we don’t know will happen?

That’s the trap every filmmaker gets caught in. Don’t be that filmmaker.

Here are 5 things you can start to do right now to give your film its best chance of success.

2015 Grand Rapids Feminist Film Festival

Feminist Film Festival

Make sure to attend the Grand Rapids Feminist Film Festival, a free event. As a women owned business, this event is dear to our hearts. The festival is presented by The Bandit Zine, a submission-based, social justice-focused zine that was founded in Michigan in 2009.

Our own Tamaryn will be speaking on a panel: SHOOTING THROUGH A FEMINIST LENS: How to Make Films That Matter